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When a shopper watches a live show, Videowise sets the reeview_lsid cookie (30 days). The order tracking pixel reads that cookie at checkout and sends it as lsId, so the order is attributed to the live session. You do not install a second pixel for live shopping. Use the same storefront pixel as shoppable videos. This page covers what is specific to live shows.

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How attribution works

  1. The shopper opens a live show — channel page, videowiseLaunchLive, or a vwLsId link.
  2. Videowise writes reeview_lsid with the live stream ID. See Cookies.
  3. On order confirmation, the pixel includes lsId in the tracking request.
The pixel snippets already send lsId. Shopify, Magento, SFCC, and custom/GTM installs all read reeview_lsid. On React Native, persist and send the same ID with getStoredData (lsId) and trackingPixel.

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Install the pixel

Follow the platform guide in Order tracking pixel. Install once per storefront.

Shopify

Customer events pixel. Sends lsId from reeview_lsid.

Magento

Included on the default thank-you page.

Salesforce Commerce Cloud

Included on the default order confirmation page.

Other / GTM

Custom snippet. Passes lsId on the order payload.