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The order tracking pixel tells Videowise when a shopper checks out. Shoppable videos send uid from reeview_uid — see Shoppable videos order tracking. Live shopping sends lsId from reeview_lsid — see Live shopping order tracking. Install the pixel once per storefront. That one install covers widgets and live shows. Install the pixel for your platform:

Shopify

Custom pixel in Settings → Customer events.

Magento

Included on the default thank-you page; optional extra placements.

Salesforce Commerce Cloud

Included on the default order confirmation page; optional extra placements.

Other / GTM

Custom snippet or Google Tag Manager.
On React Native, call trackingPixel after checkout instead of installing a web pixel.